Tastes Great vs. Less Filling

Tastes Great vs. Less Filling

By: David I Gensler, MSPA, MAAA, EA

When I was younger (much, much younger) Bud Lite ran a series of commercials where quasi- celebrities (most of them were retired athletes) argued back and forth about whether they drank Bud Lite because it “tasted great” or because it had less calories and thus was “less filling” (they had not yet discovered that carbs were bad for you – I told you; this was many, many years ago).

Anyway, this same argument now exists in the 401(k) world in a slightly different form. Which is better – Bundled or Unbundled?

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